Unbanned: The Legend of AJ1

Art Director of Graphics

I was asked to come up with the look and aesthetics of this documentary on the Air Jordan 1. I was to come up with a logo and multiple scenarios on how they would interact with both the film and supporting marketing assets. During my time working, I created hundreds of working assets that were used across the movie, merchandise, pitch decks, marketing assets, film festivals, social media platforms, and more.

“The Legend of AJ1 explores the dynamic journey of the Air Jordan 1 from its unlikely beginnings to its role in disrupting long- established rules of the NBA, changing the game of basketball, birthing sneaker culture and influencing a social and Cultural Revolution. Highlighting icons from across the cultural spectrum - including Spike Lee, Anthony Anderson, Michael B. Jordan, DJ Khaled, Lena Waithe, Kenya Barris, Jason Sudeikis, NBA stars Carmelo Anthony and Russell Westbrook, hip-hop legend Chuck D, as well as rising stars Gizzle, Christian Combs, and Kid Ink, and many more - the film takes a raw and riveting look at a movement that so heavily shaped the culture in which we live.”

creative director Serge Kirsanov

film director Dexton Debrree

agency Los York