The Hundreds x adidas Skateboarding: “Bruder Pack”

Logo

This is a footwear/apparel collaboration between two industry giants that our footwear team had the pleasure of working on. The main bulk of my work was creating the collaborative logo between the two companies, which ended up being the logo that our apparel/headwear team  worked with. The logo is also being used as the main stamp on the special Stan Smith’s we’re releasing. However, my contribution to our team was not limited to assisting in creating tech-packs and re-working the Adidas typeface to spell out The Hundreds for the shirt graphics. The logo also ended up on the following collab as well.

direction from Elizabeth Yoon / product photos from thehundreds.com