SSUR: Sex Politics & Protest

Apparel Graphics

Legendary streetwear brand SSUR held a t-shirt design competition through, which allowed designers to use existing assets of the brand as well as their own creativity to create a t-shirt that encompasses SSUR’s vision. I was chosen as the grand prize winner of $1000 as well as a limited, printed run of my design. When describing his brand, Ruslan Karablin narrows the description down to three words: sex, politics, and protest. Taking heavy influences from the punk scene, I decided to recreate the infamous Sex Pistols typeface to read SSUR’s creed. All of my submission’s paid homage to these three words, the hometown/birthplace of Russ, or a combination of the variables.