Puma: Step Out LA + NY
Spatial Design/Identity/Creative Direction
Designed the installations and provided creative direction for this event.
"Yesterday PUMA unveiled the world’s biggest 3rd kit release ever. The concept is simple, tone down the color for a clean and classy vibe. From Guadalajara to Dortmund the several kits in PUMA’s stable were revealed across seven time zones. In honor of the massive release, PUMA hosted parties all over the globe including one in New York and one in Los Angeles.
Start Los Angeles provided the space which was built out to brilliantly to display the kits, with an obstacle course in back patio/parking lot, an EA Fifa station and plenty of room to mingle or grub tacos from Mapuche Food Truck. Also, El Jimador and Green Flash slanged the booze while DJ episode slanged the tunes. The Instagram sensation/female freestyler extraordinaire that is Lisa Zimouche aka @lisafreestyle was on hand with several local street ballers. They rocked some exhibitions and helped attendees navigate through an obstacle course in which several prizes were up for grabs including tickets to a Chivas v Tigre’s match."
direction by The Pitch Creative / photos & copy by Kicks to the Pitch