Paris Saint Germain: LA Galerie
Identity/Creative Direction/Spatial Design/Product
I had the privilege of taking the Lead Design role with Kicks to the Pitch on a project with Parisian soccer club, Paris Saint Germain. They were traveling to the US at the time, and decided to have a pop-up store in Los Angeles. My role consisted of creating a special identity for their time in Los Angeles (logos/brand design) and using those assets to create merchandise they would be selling in their shop. The items that I was responsible for designing are as listed: LA hats, LA tees, jump ropes, hand grips, pendants/chains (in collaboration with Weezy), pins (in collaboration with Pin Trill), skateboard decks (in collaboration with Primitive Skateboards), surf boards (in collaboration with Jack's Surf), and my personal favorite, the back graphic of their new 2016 Nike Away kit/jersey (in collaboration with Colette Paris). I was also one of three artists part of their artist series match day posters, the other artists being Aaron Kai and MR44. I was tasked to give creative direction to both artists. After creating the merchandise, I was given the responsibility to design the spatial look/feel of the pop-up shop.
"Trend setting football club Paris Saint-Germain is coming to the states and bringing a little bit of their signature style with them. Along with French boutique colette they are curating a premium pop up shop celebrating sport, fashion, art and design. Located at the 7th Letter Gallery on Fairfax Avenue, LA Galerie by Paris Saint-Germain will be open from July 22 to 30 and will feature an achingly cool, limited edition product range including Paris Saint-Germain’s collaborations with Levi’s, Nike, Beats by DRE, skateboards designed in collaboration with Primitive, a surfboard made with Jack’s Surfboards, as well as exclusive Paris Saint-Germain x colette product.
The opening of the pop up store coincides with the beginning of their US tour and will officially open July 23rd with an exclusive launch event. Once again, the store will be open from 12pm to 8pm everyday from July 22 – July 30th. Peep the address below and take a sneak peek of some of the exclusive product that will be available in LA."
7th Letter Gallery
346 North Fairfax Avenue
Los Angeles, CA 90036
photography by Jared M. for Kicks to the Pitch & Imad Bolotok for SoccerBible