Nike: Hyperdunk 2015 "City Pack" (LA & Rio)
To kick-off the introduction of the Hyperdunk 2015, Nike Basketball released a "City Pack" consisting of Los Angeles, Paris, Beijing, and Rio. I had the liberty of creating the graphics for LA and Rio. LA was inspired from the Art Deco driven architecture found throughout the buildings. Rio was inspired from the city's vibrant colors and unique takes on street art. Senior Designer, Erick Goto came up with the over-arching concept which riffed off of the phrase "I got next" when referring to pick-up basketball. The word "NEXT" is painted on the tongue of each shoe in their own respective languages. I was asked to hand paint these letterforms for each city.
"The sneaker world goes global once again for another “city pack”. This time it’s the brand-new Nike Hyperdunk 2015 that celebrates notable geographic locations around the globe, with an emphasis on the basketball-loving cities of Paris and LA on the Hyperdunk 2015, and Rio de Janeiro and Beijing for the Hyperdunk 2015 Low. Each city is represented graphically upon the bold new design of the Nike basketball flagship model with the two low-tops receiving the most eye-catching looks of the set. Enjoy a preview of the globally-minded set of Hyperdunks, and expect to see them hit retail beginning July 1st at select international locations."
direction from Erick Goto / color design by Ashley Low / product photos by Nike.com