Identity / Apparel Graphics / Product Design
This is a local streetwear brand I co-founded in Koreatown with a group of individuals. I designed the entire brand identity as well as the whole collection of merchandise. The brand went on to be worn by the likes of Roy Choi (Chef), Defconn (Rapper/TV Personality), Far East Movement (Rap/Pop Group), Ben Baller (Jeweler), and many more.
lifestyle photos by Nelson Park, NewYorkTimes.com