Kanye West: The Life of Pablo

Package/Poster Design

This is my personal visual interpretation of Kanye's The Life Of Pablo album. Building off of the existing album cover that Peter De Potter made, I chose to stick with the typeface Helvetica. The cover & album logo mainly plays off of the duality between Kanye and Apostle Paul through typography. The track listing was inspired from how the album progressed sonically. The closer to the left the more mellow, the further to the right the more aggressive. The poster series was made in a minimalistic fashion to pay homage to each individual song on the album. I chose to only use primary shapes and custom color palettes that I felt fit the feel of each song.