Jordan XXXII: Fly Above

Storyboards/Typographic Direction

Unused concept explorations for commercial celebrating the release of the Jordan XXXII.

"We’ve always explored new materials and technology to create the best game shoe. That was evident when we went to Italy to make the II, and it still rings true today. On the XXXII, we challenged our designers to push the limits while staying true to the brand’s DNA,” says Michael Jordan."


direction/video by Los York