Dunder Mifflin

Identity/Packaging

David Wallace contacted me asking me to rebrand the beloved Dunder Mifflin Paper Company. Corporate wanted to freshen the brand with a modern look in order to drive sales up. In 1949, founders Robert Dunder and Robert Mifflin originally built the company to sell brackets for use in construction. In efforts to preserve the history of the company, I chose to incorporate bracket symbols into the identity. There are many ways to utilize the mark, which is shown below. I highlighted the headquarters (New York) and the top five branches (Akron, Albany, Nashua, Scranton, and Utica) by incorporating them into some of the print collateral. The color scheme used within the packaging was inspired by an RGB palette. Each color determines the various paper stock that Dunder Mifflin supplies.

"Dunder Mifflin Inc. provides its customers quality office and information technology products, furniture, printing values and the expertise required for making informed buying choices. We provide our products and services with a dedication to the highest degree of integrity and quality of customer satisfaction, developing long-term professional relationships with employees that develop pride, creating a stable working environment and company spirit."

*Note: This project was just for fun. I've actually had employers ask if this was real. David Wallace is a made up character.

 
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