Paris Saint Germain: The Residence
Identity/Creative Direction/Spatial Design/Product
As Creative Director for The Pitch Creative, we took on another project with Parisian soccer club, Paris Saint Germain. They were traveling to the US at the time, and decided to have a pop-up store in Miami. My role consisted of creating a special identity for their time in Miami (logos/brand design) and using those assets to create merchandise they would be selling in their shop. The items that I was responsible for designing and art directing are as listed: MIA hats, MIA tees, pins, skateboard decks (in collaboration with Andrew Downtown), BMX bike (in collaboration with Fit Bike Co.) and my personal favorite, the back graphic of their new 2017 Nike Away kit/jersey (in collaboration with high end boutique, Alchemist). After creating the merchandise, I was given the responsibility to design the spatial look/feel of the pop-up shop.
photography by Jenny Abrams